The Edible Oils & Fats (EOF) Division manufactures and markets IndoAgri's downstream products. These include cooking oils, margarine, shortening and other by-products derived from CPO refining and fractionation. The Division owns and operates five refineries with a total annual CPO processing capacity of 1.4 million tonnes. These refineries are located strategically in major Indonesian cities near deep-water ports that provide logistical advantages.
Our consumer cooking oils are marketed domestically under the leading brands of Bimoli, Bimoli Spesial, Delima and Happy, while our consumer margarine and shortening are packed and sold under the Palmia and Amanda brands. Bimoli, in particular, is a popular local brand that has achieved several awards including the Indonesia Best Brand Award (Platinum Level) from 2002 to 2015, the Indonesia Customer Satisfaction Award (Diamond Level) from 2000 to 2015, and one of the Top 50 Most Valuable Indonesian Brands in 2015.
In line with our vertically integrated business philosophy, most of our CPO raw materials are supplied internally. We also leverage the distribution channels of our parent company to supplement our market penetration efforts. Together, our products are sold through direct channels as well as local and national distributors serving approximately 400,000 retail outlets across Indonesia.
The Group also produces and sells a small amount of other palm oil derivative and by-products such as RBD palm stearine and palm fatty acid distillate.
The Group manufactures three categories of palm oil-based liquid cooking oil, namely (i) branded consumer pack; (ii) branded semi-consumer pack; and (iii) unbranded industrial type.
Branded consumer pack cooking oil is targeted at consumers in retail outlets and are sold in packages of up to five litres. Branded semi-consumer pack cooking oil is sold in containers of 15 litres to 18 litres and is generally targeted at merchants which resell the cooking oil to end-users. Unbranded industrial type cooking oil is sold mainly to PT ISM Group and other industrial users for their manufacturing purposes. With the exception of industrial cooking oil, all products are sold under brand names.
The Group's consumer brands for cooking oil include "Bimoli", "Bimoli Spesial", "Delima", "Happy Salad Oil" and "Mahakam".
The years in which certain of the Group's major consumer brands were introduced are set out below:-
|Brands||Year of Introduction|
|Happy Salad Oil
(A soya-based cooking oil)
In FY2015, approximately 98% of the Group's sales value of cooking oil was derived from the domestic Indonesian market.
To cater the increasing demand for higher value-added downstream edible products, the Group also produces margarine and shortening for the consumer and industrial segments.
The EOF Division also produces and sells industrial pack cooking oils directly to PT ISM Group and other F&B manufacturers. Industrial pack margarine and shortening are marketed to confectioners, bakeries and other food manufacturers under the Palmia, Simas, Amanda, Malinda and Delima brands.
Consumer pack margarine is sold by the group in sachets or tubes of between 100 grams and 250 grams and in tin or box packaging of less than 4 kilograms. Industrial pack margarine and shortening which are targeted at bakeries, biscuits and bread manufacturers and confectioneries are sold in tin or cans of between 5 to 20 kilograms.
The years in which certain major brands of the Group were introduced are set out below:
|Brands||Year of Introduction|
In FY2015, approximately 73% of the Group's sales value of margarine and shortening was derived from the domestic Indonesian market.